When you are preparing your vacancies for TVER, TES, Eteach, Talented Teacher and many other jobsites, you’ll need to fill in a job summary section. Typically, this gives you around 200 characters to summarise your role, the ideal candidate and why your particular vacancy is a great one.
Here, we show you how to use your 200 characters wisely! And become one of only 10% of schools that are maximising this simple way of attracting more traffic to their listings and more clicks through to their posts.
Why? Because it’s a great opportunity to set out your stall. And what’s more, it’s another part of your listing that search engines can pick up on.
We’re giving you 3 simple questions to ask yourself whenever you are preparing a job listing. We’re also giving you some useful templates that you can adapt to suit your specific vacancies. Plus, we’ll reveal the number one mistake schools make when preparing their summary.
Using the summary section effectively
So, you’re preparing your listing and the first thing you’ve done is the heading. You’ve filled out the job title, you’ve made sure the location featured is the job’s actual location. You’ve described the working pattern and whether or not the job is permanent or temporary, you’ve given salary details and summarised the benefits, you’ve put in a start date, and you’ve made sure the closing date is sensible. (Remember three weeks is ideal for the free job boards.)
You know from experience the importance of making all this heading information as comprehensive and clear as possible, because it’s the first thing people will see.
But the next thing your audience will see – if they are interested in the role – is your summary. So, this is your hook, and the way you bait it is vital, if they are going to click through and read more.
So, take a good look at your heading and ask yourself these three questions.
- Will the ideal candidate immediately see themselves in the role?
Maybe the job title describes your role, but the person you are looking to fill it may not currently be doing the same job. Therefore, you would use part of the summary to describe your ideal candidate.
Here’s an example:
Marketing and Communications Officer – Totally clear job title, but you’d be happy to take on someone with simply administration experience. So, you would use your summary to describe the skills you are looking for and what you are offering.
Something like: Use your solid admin skills to develop a role in marketing.
- Will the job title be recognised in the marketplace?
Maybe your job title is peculiar to your school. Maybe the job title doesn’t really describe the role. Either way it needs some help to make things absolutely clear.
Here’s an example:
Estate Support Manager – Now this is a job title which could mean a number of things. So, use the summary to clarify the role.
Something like: Team supervision, fleet management, event coordination, car parking and porterage. In short variety.
- Why is your vacancy attractive?
The job title is clear, it’s obvious who you want to fill the role. But why should they consider your opportunity? This is where you use the summary for your USP, your ‘Unique Selling Proposition’.
Here’s an example:
Head of Sixth Form – The reason someone will apply, will be different for each role you advertise. Therefore, so will your USP. It could be the facility, the faculty, the potential, the challenge, the chance to innovate, consolidate, enhance or salvage! But try to find it. And don’t forget to get your colleagues involved in this process too.
Something like: We have ambitious plans to (insert objectives here), help us deliver them.
And the biggest mistake?
The biggest mistake schools make when they are placing their vacancies, is to use this valuable summary resource to tell their audience what their audience already knows! An ‘English Teacher is required to join the English Department’, or a ‘Dining Assistant is required to join the Catering Department’. Hardly revelations! Whatever you do, use the summary to tell your audience something interesting about your role… something that they couldn’t guess themselves!
But having read our article, you now know the importance of using the summary section’s 200 or so characters really wisely. As we said earlier, it is your hook, and the way you bait it is vital, if your ideal candidates are going to click through and read more.
Don’t forget, you can use TVER to trial a couple of different summary approaches, compare results, and then post the most effective onto the other job boards you use.
So, there you have it. Three questions to ask yourself, and one mistake to avoid, each time you place a job listing.
Need more help? Or would you like some more summary templates to work with? Get in touch with us or ask your recruitment advertising agency to help you – after all, it’s what they do. Alternatively you can ask our friends at Ambleglow – they’ve been helping schools with their recruitment advertising for nearly 40 years.