Using social media to support your recruitment advertising – Facebook

So, you’ve written your amazing recruitment advertising copy with help from TVER’s top tips and downloadable copywriting template.

Plus, you’ve placed your listing on the free to use websites TVER – all education vacancies and DfE Teaching Vacancies – teaching vacancies state sector only. And you’ve also made sure your vacancy is on your school’s website, along with all the appropriate supporting information – all tailored to make your advertised role as attractive as possible.

But this position has been difficult to fill in the past, or it’s a new role and you want to give it your best shot. Either way, you’re not sure the free sites alone are going to generate sufficient response. Paid for media is expensive and only a last resort, but in the meantime, you’d like to give the role an extra push.

What about social media?

Schools like yours are using social media to support recruitment advertising for hard to fill roles. And for an outlay of a few hundred pounds, they are doubling and sometimes trebling the size of their candidate shortlists.

In this series of blog pieces, we’re going to talk through the different social media platforms and how they can help with your recruitment efforts, let’s start with Facebook

Facebook is a great tool for supporting your recruitment advertising, but you need to know when and how to use it in order to get the best out of the service, and not spend unnecessary money.

When should you consider using Facebook?

The simple answer is… when you have potentially hard to fill vacancies for support staff of all kinds or junior teaching vacancies, think Twitter for more senior teaching vacancies. It is also vital for supporting any volume recruiting you may be thinking of doing.

Why?

Well, it’s extremely cost effective and you can clearly define the kind of person you would like to show your vacancy to.

Facebook operates a Pay-Per-Click (PPC) model, this is a form of online advertising that means you only pay when someone shows an interest in your vacancy and clicks through to find out more. This means you can create a highly targeted advertisement, linked to your school’s website – or your listing on TVER, and only be charged when someone clicks it.

Due to the fact Facebook has so much information about its users – age, gender, interests, job title, likes, dislikes, geographical location, etc. it can help you build a detailed picture of the kind of person you would like to be shown your school’s vacancy. Typically for an ‘all in’ cost of around £300.00 – £400.00 for a two-week campaign.

If you’d like us to do the hard work for you, we can work with you to build a detailed picture of your audience and make sure your Facebook advertisement runs through your school’s Facebook page (or through TVER’s Facebook page if you’d rather) and make sure it carries your school’s branding, as well as helping you choose an image to feature.

Once your campaign is live, it will appear across all devices, as well as on Instagram if you’d like.  What’s more, we’ll monitor your advertisement for comments, and alert you if a more specific response is needed from you. We’ll also monitor the way the audience is reacting to your vacancy and how it is performing; refining as necessary. But don’t worry, we won’t be able to change the actual advertisement without your permission!

At the end of the campaign we’ll send you a report so you can see exactly how your campaign performed. Valuable insight, to your target audience and its behaviour.

Time to find out more

In conjunction with our friends at Ambleglow, we’ve produced an in depth downloadable about using Facebook PPC advertising to support recruitment advertising. You can download it here.

If you’d like a no obligation chat with one of our team about using Facebook to support your next recruitment listing then simply get in touch.